While your looking for responsible family to give your puppy a home, someone is looking for a reputable breeder to find a new puppy to join their family.
Question is – do you look reputable? Just like in an interview, a good candidate can mess up their chances of being hired by not being prepared or looking professional. Make sure your have your bases covered:
Know your stuff?
This should be common sense – you should know and love the breed your selling. You need to be an expert on your breed. Try to answer questions customers may have on the breed your selling. If you do not have the answer, at least know the resources they can go to in order to get questions answered. From health, to grooming to personality, you need to know it all.
Breed or breeds?
Try to focus on just one breed. Selling different breeds often makes you look like you’re not a reputable breeder. I know I will hear some arguments about this, but based on feedback from those seriously looking to purchase a puppy from a reputable breeder, this seemed to be top of the list when they were looking online and elsewhere. If your site is a combination of several breeders in a local area, make sure that is expressed on the site with pictures and information on each breeder and its facility.
Only the best
From medication, to vitamins, treats and food, make sure the items you select to care for your puppies are carefully researched and the reasons you select such items are communicated to your customers. This further establishes that you are focused on very detail of your dogs well being.
Strict? Good! Responsible buyers are looking for breeders who are going to adequately screen and speak to potential families for their puppies. They will respect that you will not send your puppies home until they are a past 8 weeks and they are okay with all paperwork. They actually are looking for it!
Sign here
Have an agreement and contract. This protects you as well as the potential family and they need (and want) to know what will be expected of you and from them when it comes to the care and health of the puppy they are taking home. Registrations papers for AKC and CKC, are also included in this.
Open?
Make sure you are open and accessible with questions about your kennel and service. Have references and be willing to be accessible in regards to showing your kennel.
Friday, February 12, 2010
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