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Monday, February 1, 2010

Want to Start a Puppy Cam? Pt. 1

When the Shiba Inu Puppy Cam became all the rage in 2008, this opened up a new way for breeders to showcase available puppies or perhaps the kennel as a whole.
For breeders, I do think this is a great idea, but before you jump onto ustream or another online streaming site, lets look at some tips before you do so:

What you see is what you get.
When streaming online, keep in mind the camera shows what you put in front of it. Nothing makes visitors mad when you see dog playing with old food and poop. Many breeders show themselves cleaning up on camera. Your visitors will use this as a gauge to see how clean your kennel is and the camera adds extra accountability.

Puppy mills.
Many puppy mills actually use cams to make their locations seem nice and friendly, only showcasing a small clean area. Try to show different locations throughout the month to showcase the whole kennel. Since streaming sites usually store each stream, visitors can go back and view various locations.

Talk it out.
Making sure you set your self apart by talking to visitors who visit the stream on a regular basis. Create a relationship with your visitors. When they are ready to buy, you will already have a connection and relationship established. They also become great referrals for those who are looking to purchase a puppy. Ustream has a chat area right next to streams and a message wall. Make sure to follow up.

More streaming tips to follow!

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