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Monday, February 8, 2010

How do I Market My Puppy Cam?

If you decide to put your pups the proverbial web stage, just having your puppies online is simply scratching the surface of how you can use your online puppy cam to market your kennel. Here are some ideas:
  1. Email previous customer and let them know when you have a new litter being showcased on the camera. You should always collect your customers email address, and this is one of the ways to use them. They will certainly check it out, forward it to friends to view their pups furry relatives online and perhaps remember the day they brought their new family member home and want to get another one!
  2. Post on message boards. Who doesn’t love looking at puppies! From pet lovers to breed specific message boards and blogs, posting a link and a screen shot of the pups can drive traffic to your dog breeding website and camera.
  3. Post on classifies. Sites like craigslist always have a pet section where people post on available pups for adoption or sale. Post a link with a picture to drive potential visitors to your site.
  4. Not just for puppies. Use the camera to show a virtual tour of your facilities or do a questions and answer about puppies, breed or your kennel. This is great if you are connected to a breed group or organization.
  5. Connect with other breeders who specialize in a different breed and work together. Share a stream and work together to build a larger audience and establish yourself as a expert. If you breed a Chihuahua, connect with breeders of other toy breeds and work together to establish yourselves as experts on toy breed.
With these ideas, you can set your self apart among the pack…or in this case litter.

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